"Forecasts may tell you a great deal about the forecaster," we're told by Warren Buffett, CEO of Berkshire Hathaway Inc., and quoted by David Olive in his book "A Devil's Dictionary of Business Jargon."
"They tell you nothing about the future," Buffett explains.
I subscribe to quite a few software development industry trade magazines and business publications. And I agree with Buffett that we have to be careful with the many forecasts that are published every week.
Some of the forecasters have an agenda. If you're interested in expanding the reach of a particular product or service, from Android tablets to software as a service (SaaS), you can create a questionnaire and target an audience that will give you the results that you're interested in publishing.
Many forecasting firms are professional and objective. Some aren't.
Don't bet the direction of your software development company on the accuracy of the forecasts that you read in industry trade journals.