Wednesday, September 19, 2012

microISVs' Customers are Busy

"The CliffsNotes of The Scarlet Letter outsells the real book by more than three to one."

So says Seth Godin in his 2006 book "Small is the New Big."

People don't have time to read classic literature that they believe to be irrelevant and slow-going. And they certainly don't have time to read a verbose description of your software.

Your prospects know that you had two choices -
  • You could write a long-winded, meandering description of your application.
  • You could take the time to write a well-structured, tightly-crafted description of your program's key benefits.
Take the time to write something short and clear, and prospects will reach for their credit cards.

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