Friday, September 7, 2012
Modernizing Your Website
Below are a couple of images that became another illustration in my Software Marketing Glossary. I started with a somewhat cluttered image of four people looking at a computer screen. I removed one of the people, and I used the same Colbert/Stewart technique to modernize the image.
I'm not a professional artist. And you don't have to be a gifted graphic artist to create images that look great on your website.
You know that your website visitors spend only a few seconds reading the words on your web pages before they decide to stay, or return to their favorite search engine and look for your competitors' software. Well, your prospects spend even less time evaluating the quality of your photos. If your photos "work" they'll grab your prospects' attention, and keep them on your website longer.
Charts are people, too. The chart below - the one that is bursting out of its frame - looks more modern than the original stock photo that I bought. I've used this technique to show money bursting out of wallets, books breaking out of shelves, and all sorts of objects that look like they can't be contained in normal frames.
As an entrepreneur, you need to make your site look both professional and modern. Look for techniques like the ones discussed in this posting to add a modern touch to your web pages. Don't create images that take people's attention away from your sales message. But if you can spruce up the images on your website, you'll find your software sales going up.