If you're enjoying the Software Marketing Blog that you're reading, then you're really going to appreciate my Software Marketing Glossary. There are feature-length articles about selling more software. And it's a handy guide to just about every software marketing topic under the sun.
In the past few weeks, I've added quite a few new articles -
Authenticode code-signing certificates
Learn everything you need to know about Authenticode code-signing certificates from K Software, an authorized Comodo reseller and a Comodo Strategic Partner.
With an Authenticode code-signing certificate, you can sell more software. These certificates make your trial version less frightening because they eliminate the horrible web browser messages that ask your prospects "The publisher could not be verified. Are you sure you want to run this software?"
bottom of the jar guarantee
Learn about making guarantees that will generate additional sales for your software applications. This proven technique has helped businesses in hundreds of industries, and it can help software developers sell more software, too.
Understand how these tiny display ads might work - and might not work - to increase your software sales.
SKU (stockkeeping unit)
SKUs are product number codes that retail stores assign to every product and service that they sell. If you want to sell your software in stores, you need to understand SKUs and universal product codes (UPCs).