Content Rules - How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business by Ann Handley and C.C. Chapman (published 2011 by John Wiley & Sons Inc.).Book review of
Ann Handley and C.C. Chapman agree with the common wisdom that content is the key to success for firms that conduct their business on the Internet. But instead of simply telling us to create compelling, customer-focused content, the authors explain how to do it. And their advice applies brilliantly to the software development industry.
"Content Rules" covers blogs, podcasts, webinars, videos, ebooks, whitepapers, FAQs, and images. With the exception of newsletters, "Content Rules" deals with all of the media that microISVs need to master if they want marketing and financial success.
This is not a technical book. Don't expect to learn WordPress tips and tricks, or the secrets of the inner workings of Blogger.
"Content Rules" is about finding information, writing about it in an appealing way, and repurposing it across a wide range of media so that you're reaching your target audience in many different ways. Simply stated, "Content Rules" will help you sell more software.
The introduction to "Content Rules" (named the Big Fat Overview) explains how we can find new customers without spending lots of time looking for prospects? We need to create blogs, videos, webinars, websites, podcasts, eBooks, and other online communication vehicles that get prospects to come to us. We earn buyers' attention by delivering content that is real, and focused on our prospects, and fun, and valuable.
This approach sounds easy. Determine what your prospects need, create the content, and deliver it in an appealing manner. Do it properly, the authors tell us, and you'll become a trusted resource that your prospects will rely on for information. Eventually, they'll buy from you.