Thursday, October 4, 2012
Customer Satisfaction with Software
Beckwith is the author of the book "The Invisible Touch - The Four Keys to Modern Marketing." He tells us, however, that it isn't enough just to satisfy your customers. You have to build and market software that surprises and delights prospects if you expect them to tell their friends and colleagues how great your application is.
Customers have become more and more discerning. In the world of software development and marketing, prospects know that they have a lot of applications to choose from. Because of this, microISVs need to continually make their software and their marketing messages more powerful.
Demonstrating quality, Beckwith tells us, is as important as delivering quality to consumers.