Tuesday, October 30, 2012

Relationships Matter

If you don't define yourself, Mark H. McCormack tells us, your competitors will define you. And you won't like what they're saying.

McCormack is the author of the book "Never Wrestle with a Pig - and ninety other ideas to build your business and career," and is best known for his earlier book, "What They Don't Teach You at Harvard Business School."

McCormack tells us to make friends in low places. It's not only the CEOs of other companies who can do amazing things to help your company. Make contacts with people at all levels in the companies which can help you succeed.

The author also advises us to pay attention to our detractors and competitors. Know what they're doing. Resist getting into fights, public or private, with them.

People matter. McCormack urges us to learn to identify and deal with the people who don't deliver what they promise.

The author also believes that we should stay close to our customers and prospects. Be nice. And let your customers and prospects know that you're available to answer questions and provide support.

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