Tuesday, November 13, 2012
Competence, Predictability, and Change
The author believes that rigidity is the enemy of change. Inflexible people can't deal effectively with changes in the marketplace.
If he were writing about the software development industry, I think he would urge us to become more flexible and responsive.
"Driving around in circles may make your speedometer look impressive," Godin explains, "but it won't get you across the country very fast."