Tuesday, November 27, 2012
Creating Artwork for your Website and Blog
Illustrating ISVs' web pages
There's a third alternative: You can paint the walls white, and hang eye-catching pictures on the walls.
In a perfect world, we would illustrate our websites' sales messages with pictures that perfectly match the text. Sometimes we get lucky, and find an image that reinforces our sales presentation. More often, however, we simply need some images that break up the text, and make our web pages more inviting.
Be wary of buying or creating powerful eye candy. If your images distract prospects from reading your sales presentation, then you'll hurt your software sales. Your goal is to find some nice pictures to hang on the walls of your website and blog. And I'd suggest that you look into creating these images yourself.
Before and After
Here's an example of an image that I created for a blog entry that I posted on the Educational Software Cooperative's (ESC's) blog. And here are step-by-step instructions for how you can create similar images for your online needs.
When selecting or crafting images for ESC's blog, I always try to find something that is tied directly to the topic of my blog posting. Sometimes, however, I can't find the perfect picture. So I'll create a generic image that illustrates some aspect of educational software.
Selecting a starting point
When making a new image for a website or blog, I start with another picture. It rarely matters which image I use as my starting point. In this example, I started with the "Business Book Review" image that I use when posting reviews of business books on my own blog. I could have started with a picture of the Canadian Parliament's library building in Ottawa, or a picture of a labrador retriever puppy. It really doesn't matter.
Tilt and pinch