Friday, November 23, 2012

Positive Thinking and Selling Software

"Positive thinking is the single common denominator to all successful people." So says Joe Girard in his book "How to Close Every Sale."

Girard doesn't believe that positive thinking alone will guarantee that you'll be a successful salesperson. In addition to thinking positively, you have to have in-depth knowledge about your product or service. You need sales experience, product training, and a high-quality company.

I'm sure Girard would encourage microISVs to start with a positive attitude. And then do the things that you need to make your business a success. Develop and build your marketing skills, business knowledge, and writing acumen. It's hard work. And it all starts with a positive attitude.

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