How to Close Every Sale.""Positive thinking is the single common denominator to all successful people." So says Joe Girard in his book "
Girard doesn't believe that positive thinking alone will guarantee that you'll be a successful salesperson. In addition to thinking positively, you have to have in-depth knowledge about your product or service. You need sales experience, product training, and a high-quality company.
I'm sure Girard would encourage microISVs to start with a positive attitude. And then do the things that you need to make your business a success. Develop and build your marketing skills, business knowledge, and writing acumen. It's hard work. And it all starts with a positive attitude.