Thursday, November 29, 2012

The Unimportance of Being Liked

Make your company and products remarkable. But don't worry if some people don't like you.

So says Seth Godin in his book "Purple Cow - Transform Your Business by Being Remarkable."

Purple Cow is all about making your software development business remarkable. Actually, Purple Cow is not a book about cows or about software development, but it does include a bunch of ideas that can be applied effectively to the software development industry. For Godin, it's simple - Be remarkable, or fail.

But don't worry about fitting in. Stand out, or be invisible.

Being criticized doesn't lead to failure. Blah products lead to failure. Boring leads to failure.

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