Thursday, November 29, 2012
The Unimportance of Being Liked
So says Seth Godin in his book "Purple Cow - Transform Your Business by Being Remarkable."
Purple Cow is all about making your software development business remarkable. Actually, Purple Cow is not a book about cows or about software development, but it does include a bunch of ideas that can be applied effectively to the software development industry. For Godin, it's simple - Be remarkable, or fail.
But don't worry about fitting in. Stand out, or be invisible.
Being criticized doesn't lead to failure. Blah products lead to failure. Boring leads to failure.