Wednesday, November 28, 2012

What to Announce in your Software Press Release

Software developers will get the biggest response from editors and bloggers when they send a press release announcing a new program, or the release of a significant new version of an existing application.

You can expect to get some publicity if you announce your microISV's financial results, a strategic alliance with another software industry company, officer or director appointments, contests, or industry awards. But the information that gets software columnists excited revolves around new applications that can benefit their readers.

The best software marketing practice is to send editors, columnists, and bloggers a steady stream of New Product Announcements about your software.

Your press release will elevate your software's image.

Busy bloggers and journalists don't sort through hundreds or thousands of Internet pages to find tech news that they can use. These journalists look for professionally written news releases in their inboxes. They tell their readers about the really nice software that they find. Learn more about DP Directory's press release services today.

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