Monday, December 17, 2012

Consumers and Windows 8

Fifty-two percent of adult Americans have never heard of Windows 8.

According to a poll taken by the Associated Press and reported in Processor Magazine, Microsoft is doing a good job of getting into the minds of IT managers in larger enterprises. But home users don't know a lot about Windows 8.

Of the people who have heard of Windows 8,
  • 39% are interested in owning a Windows 8 notebook or desktop PC
  • 35% say that Windows 8 might be an improvement over Windows 7.
Any software publisher besides Microsoft would be delighted to have numbers like these. I'm guessing that Microsoft will pour some serious revenue into ad campaigns to get these numbers higher.

No comments:

Post a Comment