The Invisible Touch - The Four Keys to Modern Marketing."Appearances are important. So says Harry Beckwith, the author of the book "
Packaging is one of the four marketing keys that Beckwith describes in his book. And for microISVs who sell software online, "packaging" means the look and feel of their online sales presentations.
If you believe in your business and in your product line, Beckwith tells us, you have to show it. You can't skimp.
Write your sales presentation well. Choose images that are different. Appearances shape prospects' impressions about the software that you market. It's not enough just to be great. You have to look great, too.