Guerrilla Marketing Excellence - The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson (published 1993 by Houghton Mifflin Company).Book review of
Levinson has written a long series of Guerrilla Marketing books. This is one of my favorites.
Levinson believes that most companies are really bad at marketing. He has a few dozen rules that can boost companies' income. The book is divided into four sets of rules - Rules to guide your thinking, effectiveness, marketing materials, and actions.
Without sounding like a college professor, Levinson delivers some great task lists and checklists of tasks that are essential to the success of companies in the software development industry.