Thursday, January 10, 2013

The Cost of Press Releases

A press release campaign is an affordable way to get a lot of publicity for your software.

You can write and submit a press release to the editors for less money than advertising. Even if you choose the least expensive ads - the 1-inch "tombstone" ads without a picture or logo - you'll find that a press release campaign costs less.

For most software developers, a press release has to create only a dozen or so new sales to break even. And it's hard to imagine that a well-written press release, submitted to a well-targeted list of editors, wouldn't generate that number of incremental sales.

Your competitors are using news releases to sell more of their programs. Press releases are cost-effective. Press releases generate sales.

Start your news release campaign today.

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