Thursday, January 10, 2013
The Cost of Press Releases
You can write and submit a press release to the editors for less money than advertising. Even if you choose the least expensive ads - the 1-inch "tombstone" ads without a picture or logo - you'll find that a press release campaign costs less.
For most software developers, a press release has to create only a dozen or so new sales to break even. And it's hard to imagine that a well-written press release, submitted to a well-targeted list of editors, wouldn't generate that number of incremental sales.
Your competitors are using news releases to sell more of their programs. Press releases are cost-effective. Press releases generate sales.
Start your news release campaign today.