Monday, February 25, 2013

Craftsmanship and Software Marketing

"Amateurs hope," Bill Russell tells us. "Professionals work."

In his book "Russell Rules - 11 Lessons on Leadership from the Twentieth Century's Greatest Winner," Bill Russell uses the lessons that he'd learned in the National Basketball Association (NBA) and applies them to the world of business. And Russell's ideas apply to our challenges in the software development industry.

Russell equates craftsmanship with quality. Craftsmanship is the ability to turn your skills into great results.

Success is all about consistently doing the actions that you have practiced and perfected. There is very little luck involved.

We build our skills by practicing and learning every day. Craftsmanship requires skilled execution. There is very little luck needed. Just hard work.

Hard workers can inspire coworkers to work harder, and to build their skills, too. Even in a team, though, craftsmanship is an individual achievement.

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