"I created a set of software applications whose names all begin with 'A1,'" says Thomas Schulz, the head of the Danish software development company Micro-Sys ApS. "I wanted all of my applications to sort together so that prospects would know that I offer a comprehensive family of software tools for webmasters. And I wanted my programs to display near the top of alphabetized lists."
In addition, Thomas likes the name "A1" because of its association with phrases such as "highest quality" and "best of breed."
Today, Thomas offers six applications with names like
- A1 Sitemap Generator, a Windows application that lets you create website sitemaps in text, HTML, and RSS formats
- A1 Keyword Research, software that makes it easy to research keywords for website content and search engine promotion
It may not be simple to remember all of the names. But if you own one of Thomas' A1 webmaster applications, it doesn't take a lot of work to find the other programs.
Branding and search engine optimization (SEO) have largely replaced the need for choosing names that sort high on alphabetized lists. But it still makes sense for software developers to create a family of applications, and name them consistently.