The End of Marketing As We Know It.""You don't have to win every round to win the fight," Sergio Zyman tells us in his book "
It's easy for microISVs to worry when they learn that they have a new competitor, or when they hear that a known competitor has launched a new marketing campaign.
You shouldn't let these things bother you. Maybe your competitor will win that round. But it doesn't mean that your competitor is going to win the fight.