Monday, February 11, 2013

Winning the Competitive Fight

"You don't have to win every round to win the fight," Sergio Zyman tells us in his book "The End of Marketing As We Know It."

It's easy for microISVs to worry when they learn that they have a new competitor, or when they hear that a known competitor has launched a new marketing campaign.

You shouldn't let these things bother you. Maybe your competitor will win that round. But it doesn't mean that your competitor is going to win the fight.

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