Thursday, March 14, 2013
Create a Sustained Press Release Campaign
By regularly submitting news releases whenever you launch a new program or a new version of an existing application, you generate new software sales, and you increase your name recognition and credibility.
When customers and prospects see your name online and in print a few times each year, they feel more comfortable about buying your programs. Submit your press releases to the editors a few times each year, and watch the impact on both your short-term and long-term sales.
Running an advertising campaign a few times each year could be very expensive. Running press release campaigns is much more affordable.
Even if you write your news release yourself, find an experienced professional who will give your news release a careful reading. Find a pro who will give you thoughtful feedback. Hire somebody who has been in the business for more than two decades. Hire me - Al Harberg of DP Directory - for press release writing and submission to bloggers, software reviewers, and editors.