Monday, March 18, 2013
microISVs Shouldn't Wait Too Long
If it's going to take you a year to develop the software, then be sure that there will still be a need for it a year from now. If Microsoft is including a new function in the next major release of Windows, then this might not be a good time to develop a stand-alone utility that largely duplicates Microsoft's planned feature.
In their book "What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped," authors Robert M. McMath and Thom Forbes tell the story about Clairol's introduction of Short and Sassy shampoo. It took the company a long time to introduce the product. By the time they put it on the shelves, fashion had changed and long hair was all the rage again.
Whether it's shampoo or software, if you take too long to release a product, you may miss an opportunity.