Tuesday, April 30, 2013

Good Blog Postings can be a Little Wrong

"I'm afraid you couldn't be more wrong," said Stuart, the comic book store owner on the hit television series Big Bang Theory.

"More wrong?" Sheldon replied. "Wrong is an absolute state, and not subject to gradation."

"Of course it is," said Stuart. "It's a little wrong to say a tomato is a vegetable. It's very wrong to say it's a suspension bridge."

Many developers tell me that they don't post on their blogs because it takes too long to write high-quality ideas. Truth is, the write-ups that you post on your software development blog don't have to be perfect.

Yes, you need to make sure that your postings are well structured. The words have to flow in an attractive way. But you're not posting masterpieces. You're posting ideas that will help your blog readers better understand how good your software is.

Explain in a simple, conversational style how much your prospects' lives will be improved if they had your application installed on their computer, tablet, or smartphone. Explain how easy it is to upgrade from a single-user license to a family license, and to a multi-user business license.

Don't say on your blog that a tomato is a suspension bridge. But implying that a tomato is a vegetable won't cost you sales. Allowing your blog to go stale will cost you a lot of sales.

This is the time to ensure that you have a steady flow of solid messages on your blog.

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