Software marketing ideas from Al Harberg, the Software Marketing Glossary guy from DP Directory, Inc.
Tuesday, May 28, 2013
B-to-B Marketing Expenses
The largest marketing expense that business-to-business (b-to-b) companies incur is the cost of participating in trade shows. So says the MarketingSherpa 2012 B2B Marketing Benchmark Report, as reported in Direct Marketing News.
In a chart entitled "Where the marketing money goes," the top six b-to-b marketing expenses were:
13% Email marketing
13% Paid search
12% Print advertising
10% Direct mail
I'm sure the numbers would be very different for the b-to-b microISV segment of the software development industry. But it's nice to look at marketing expense numbers across all industries, and see how our businesses fit into the mix.