Sunday, June 16, 2013

Show Software Buyers
Your Best Price

Seventy-two percent of consumers say that a "best price" sign next to an item that they find online will influence their buying decision. This is true for shoppers who use their PC as well as shoppers who access sites via smartphone. So says Accenture, as reported in the June 2013 issue of Direct Marketing News.

Software developers could use "best price" to nudge buyers to choose the Pro version over the Lite version, or perhaps the Family Edition over the Individual Edition, or the School District License instead of the Classroom License.

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