Tuesday, June 4, 2013

Tapping Purchases on your Smartphone

Consumers' willingness to use their smartphones to pay for products in retail stores is highly dependent upon their age. So says a recent Harris Interactive Survey, as reported in Processor magazine.

Most people are comfortable using cash or a credit card to buy products in brick-and-mortar stores. But younger buyers are much more receptive to tapping their smartphones to pay for their purchases.

The percentages of consumers who are very or somewhat interested in paying for products in retail stores by smartphone, broken down by age groups, are:
  • Ages 18 - 35 - 40%
  • Ages 36 - 47 - 34%
  • Ages 48 - 66 - 18%
  • Ages 67+ - 7%

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