Monday, July 8, 2013

Email Versus Postal-Mail
Response Rates

Postal mail outperforms email by a factor of 37. So says the Direct Marketing Association's (DMA's) 2012 Response Rate Report, as reported in the March 2013 issue of Direct Marketing News.

According to the DMA, the average postal-mail response rate is 4.4 percent, while the average email response is 0.12 percent.

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