Saturday, July 6, 2013

QR Codes for Software Marketing

Twenty-seven percent of adults between 18 and 34 in the US, UK, France, and Germany have used QR codes. So says Pitney Bowes in their "Getting Ahead of the Emerging QR Code Market Trend" report, as cited in the March 2013 issue of Direct Marketing News.

If you're handing out business cards or flyers about your software, be sure to include a QR code so people can use their smartphone to snap their way to your website. And be sure that the page that the QR code points to is optimized for mobile phones.

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