Thursday, July 25, 2013

Smartphone Market Share Growth

Android-based smartphones gained significant market share between the first quarter of 2012 and the first quarter of 2013. In a recently published research paper from IDC, as reported in the June 28, 2013 issue of Processor Magazine, Android-based units grew from 59.1 percent of the smartphone market to 75 percent. In the same period, iOS market share dropped from 23 percent to 17.3 percent.

The smaller players in the smartphone marketplace have had changes in their market share that are even more dramatic:

  • Windows Phone grew from 2 percent to 3.2 percent.
  • BlackBerry OS fell from 6.4 percent to 2.9 percent.
  • Linux-based smartphones fell from 2.4 percent to 1 percent.
  • Symbian phones dropped from 6.8 percent to 0.6 percent.

While market share trends are certainly not the only shifts that microISVs need to look at when deciding which platforms to support in future software development projects, these dramatic shifts in market penetration tell us a lot about who tomorrow's winners and losers may be.

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