Sunday, July 14, 2013

US Ad Spending Increases

$39.7 billion US dollars were spent on digital advertising by US companies in 2012. So says the Winterberry Group, as reported in the June 2013 issue of Direct Marketing News.

Overall US ad spending increased 4.3 percent from 2011 to 2012. The increase in digital advertising during the same period was 14.9 percent.

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