Thursday, August 1, 2013

SaaS Market Share in 2016

By 2016, 24 percent of US software companies' revenue will come from their software as a service (SaaS) applications. So says the new "Global 100 Software Leaders" report from PricewaterhouseCoopers (PwC), as reported in the June 28, 2013 issue of Processor Magazine.

PwC is urging US software companies to ensure that they will be players in this growing SaaS marketplace in the coming years. They suggest that software developers need to start to tailor their products to "specific markets and geographic regions worldwide."

microISVs need to factor in the growth of SaaS offerings, and the acceptance of the SaaS model by the software-buying public, as they implement strategies for developing their next software application.


  1. Did you notice that 4 out of your last 5 posts refer to "Processor Magazine".

  2. Processor Magazine publishes summaries of a half dozen computer industry surveys, reports, and studies each month. I like to translate these industry reports into the world of the small independent software developer (microISV) and help software developers make better decisions about which platform to choose for their next development project.

    I also post quite a few write-ups based upon the marketing information found in Direct Marketing News. DM News publishes summaries of marketing studies and surveys, and I translate them into the world of the small software development firm.