Saturday, August 24, 2013

Your Software's Price is Not a Problem

Price is often the excuse (but rarely the reason) that you're losing market share to your competitors. So says Harry Beckwith in his book "The Invisible Touch - The Four Keys to Modern Marketing."

"Look deeper," Beckwith advises.

Most people can afford to pay more for your software. Don't charge less. Instead, do a better job of convincing prospects that your application has value.

That's good software marketing advice.

No comments:

Post a Comment