Friday, September 6, 2013
Look At Me!
In his 2005 book "Then We Set His Hair on Fire - Insights and Accidents from a Hall-of-Fame Career in Advertising," Dusenberry discusses the major variations on this theme: "We've arrived" and "We're still here" and "We're not the company you think we are".
Dusenberry's experiences with mega-companies like Pepsi were no doubt different from the advertising challenges that the one-person microISV faces. But the principles are the same.
If Dusenberry were talking to independent software developers, I think he'd be advising them to use no- and low-cost ways to announce that they're in business and offering high-quality software. Create content that gets indexed in the search engines, and that brings a steady flow of well-targeted traffic to your site.