Monday, October 7, 2013
in your Press Release
It's very unusual for editors to contact you before they print your press release. In general, they can get all of the information that they need from your trial version and from your website. But some editors like to know that they can contact you if they want to. So, include this information in your press release.
If you include your phone number in the "Contact:" line at the top of the press release, the editors might use it to phone you. But it would be very unusual for them to include it in the print version or in the online version of your press release.
By contrast, if you're marketing a business application, and you include your phone number in the contact section at the bottom of the press release (above the ###s), the editors may include your phone number in their magazine, newspaper, or online edition.
The editors won't be concerned if they try to call you and reach your answering machine.
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