Thursday, October 17, 2013

PC Usage for Internet Access Strong
Smartphone and Tablet Usage Growing

Those of us in the software development industry know that PC sales have been soft in recent months. According to a study by the Media Behavior Institute however, as reported in a recent issue of Processor Magazine, PCs remain the device of choice for Internet access by adults aged 18 to 64.

The three reporting periods are the last half of 2011, the first half of 2012, and the last half of 2012. In those three timeframes, PC access of the Internet was reported by 82 percent, 84 percent, and 79 percent of the people surveyed.

Smartphone access of the Internet during these three periods grew from 33 percent, to 35 percent, to 43.5 percent. Tablet usage grew from 11 percent, to 13 percent, to 17 percent.

The marketing messages to microISV software developers are:

  • Keep writing applications for the PC. Usage is strong, and PCs will be around for quite some time.
  • Mobile devices are being used more and more. It's certainly time to get on the smartphone and tablet software development learning curve.

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