Monday, November 4, 2013

microISVs and the Business Cycle

"I've driven through my share of rainstorms," Walter Winston tells us, "listening to some radio announcer in a windowless room telling me that it's a sunny day."

Winston was the CEO of Citibank between 1968 and 1984, and was quoted in David Olive's 2001 book "A Devil's Dictionary of Business Jargon."

"During a change in economic climate, the biggest mistake a leader can make is not to recognize it. Accurately assessing the business cycle is key to your company's success. Recognize when the weather is shifting. Rain or shine - look out."

What is today's economic climate? The worldwide economy has been in turmoil for years. The desktop/laptop software marketplace is getting smaller, and software as a service (SaaS), tablet computing, and mobile computing are forces in the marketplace. iOS and Android apps are bringing software retail prices down. Way down.

This is not the time for business as usual. This is not the time for software developers to look for another me-too application to develop.

It's time to look at the economic climate, and make sure your strategic plan is pointing you in the right direction.

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