Monday, December 16, 2013

Cash in on Security Applications

The worldwide marketplace for security technology - including security software - will go up 8.7 percent in 2013 to $67.2 billion US dollars. So says Gartner, as reported in a recent issue of Processor Magazine.

By 2016, Gartner predicts that worldwide spending on security technology will increase to $86 billion.

Gartner names three security concerns that will keep spending high in the coming years -

  • Mobile security, fueled by the bring your own device (BYOD) trend that is sweeping the world,
  • Big Data security, and
  • Advanced attacks against the current technology that has been designed to protect privacy and security.

microISVs who have a background in security technology should consider developing software for this growing market. Software developers with no plans to develop security applications should give serious thought to weaving the concept of security into the sales messages of every application that they offer.

With so many business and home technology consumers concerned about security issues, it makes sense to design significant security features into all of your current and future application programs, and to talk about the software's security features and benefits in all of its sales presentations.

No comments:

Post a Comment