Software marketing ideas from Al Harberg, the Software Marketing Glossary guy from DP Directory, Inc.
Wednesday, December 4, 2013
Listen to Disruptive People
Disruptive people are an asset.
Robert Lutz believes this statement so strongly that he dedicated an entire chapter to the topic in his book "Guts - The seven laws of business that made Chrysler the world's hottest car company."
Lutz tells us that disruptive people are agents of change.
He suggests that the best change agents are the ones who are irritating enough to set new things in motion, but not irritating enough to turn off the people who have to implement these changes.
If Lutz is correct, then those of us in the software development industry are blessed. There's certainly no shortage in our business of disruptive people. On a more serious note, I've found over the years that too many people tune out the ideas raised by disruptive people. A more productive strategy is to filter out the irritating way that some people express themselves, and concentrate on their ideas.