Monday, February 24, 2014

Press Releases from Big Public Relations Firms

A big-name public relations firm has no more credibility with the editors than an independent software vendor has.

The magazine and newspaper editors know that the public relations pro is contacting them because their firm has been hired. Maybe they've been hired by a great software publisher with an exciting product. Or maybe they've been hired by an okay software developer with an okay application.

Magazine and newspaper editors want to make their publications as good as possible. They know that their readers are interested in learning about the hottest new software. And the best publications tell their readers about the latest high-quality software applications.

You don't need a big-name public relations firm to tell your story to bloggers, software reviewers, and publication editors. All you need are a solid application and a clear explanation of why software buyers would benefit from hearing about it.

Hire a professional writer if English isn't your first language, or if you don't feel comfortable writing a press release. Hire a press release submission service if you don't want to build an in-house list of editors and columnists. But don't spend a lot of money on a high-visibility public relations firm, hoping to capitalize on their fame.

Use press releases to sell your software worldwide. News releases increase your software's visibility with prospects and customers. Start your software company's press release campaign today.

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