Monday, February 17, 2014
Software Developers and Winning
Bill Russell was the only National Basketball Association (NBA) player to win eleven championships in 13 years. And he shares a lot of his feelings about winning in his book "Russell Rules - 11 Lessons on Leadership from the Twentieth Century's Greatest Winner."
Too many people turn on their winning attitude only when there's a big goal to be achieved. Russell urges us to look for opportunities to win every day.
Don't let other people set the rules. And don't let other people tell you what constitutes a win. Create the rules yourself.
Russell believes that most people miss the mark by believing that the goal at hand is not worthy of a serious effort. The best way to win, according to Russell, is to set your own goals, and to work hard to achieve them.
Start winning now. You don't have to be better than you already are to start winning. You already have what you need. It's not about improving yourself before you can start winning. It's about applying yourself. Now.
That's good advice for software marketers.