Tuesday, April 15, 2014

Fancy Software Marketing
versus Basic Software Marketing

A lot of software marketers try fancy ways to sell their applications. It's great that they're experimenting with new concepts. But I think software developers need to return to the basics, and make sure we're all doing the fundamentals - the essentials - correctly and well.

The fundamentals of marketing include press releases, search engine optimization (SEO), well-written sales presentations, keyword-rich content, and compelling registration incentives.

Keep your website up to date. Do basic SEO. Add content on a regular basis. Build relationships with other stakeholders in the software development industry. And, yes, try innovative new ways to market your applications.

Learn how my "Rent Al's Brain" website review service can help your web site's sales presentation, SEO, content, and software sales.

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