Friday, April 18, 2014

Selling Tech Products Using Publicity

In 1972 HP introduced the HP-35 calculator, David Packard tells us in his book "The HP Way - How Bill Hewlett and I Built Our Company."

Hewlett-Packard made excellent use of publicity to sell their new 35-key calculator. They gave away free units to "leading engineers and Nobel physicists".

They got so much free press and so much great word-of-mouth advertising from this endeavor that they could hardly keep up with sales.

Publicity works today, too, to sell software products and services. I've worked with quite a few thousand software developers who have used news releases to sell more of their software applications. Learn more about my press release writing and distribution services.

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