Friday, April 18, 2014
Selling Tech Products Using Publicity
Hewlett-Packard made excellent use of publicity to sell their new 35-key calculator. They gave away free units to "leading engineers and Nobel physicists".
They got so much free press and so much great word-of-mouth advertising from this endeavor that they could hardly keep up with sales.
Publicity works today, too, to sell software products and services. I've worked with quite a few thousand software developers who have used news releases to sell more of their software applications. Learn more about my press release writing and distribution services.