Don't Make Me Think - A Common Sense Approach to Web Usability." And he has participated in endless arguments about website usability.
Krug feels that almost all of these discussions are a waste of time. Designers, Krug explains, want good looking sites. Developers want sites with state-of-the-art functionality. And there are people who want to attract employees, venture capitalists, financial analysts, and more.
The marketplace has become more complicated since Krug wrote his book. Today's website designers need to take into account smartphones, tablets, and phablets.
Personally, I think the challenge is even harder for entrepreneurs, because we have to wear all of these hats when designing our own web pages.
Krug recommends that we make these decisions by not trying to ask, say, if pulldown menus are good or bad. Rather, ask if a pulldown menu on this web page, with these menu items, will accomplish the desired task with most website visitors.
Decide. Then test. Make your final decision based upon your website design's effect on sales and profits. It's good software marketing.