Friday, May 23, 2014

microISVs and Originality

"More marketing dollars have been wasted in the senseless quest for originality,"  Jay Conrad Levinson believes, "than in the noble quest for profits."

In his book "Guerrilla Marketing Excellence," Levinson tells us that art collectors are interested in originality. Guerrilla marketers shouldn't be.

Levinson claims that many businesspeople give up too early on their marketing campaigns. They get tired of their own sales presentation, and look for something new and original. This is a real error.

Focus on profits, and not on originality, Levinson warns. That's marketing advice that can help you sell more software.

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