Tuesday, May 27, 2014
Press Releases and Vertical-Market Editors
Don't include off-topic or off-platform editors in your press release submission. On the other hand, be sure to send your press releases to properly-targeted vertical markets. For example, if you sell educational software, you want to send your press releases to the computer and education editors and bloggers. You also want to send your educational press releases to parenting, women's interests, and seniors/mature editors.
Similarly, you want to send press releases about your multimedia application to tech editors plus music critics, movie columnists, and other editors who cover multimedia applications.
It's simple: Press releases generate software sales. Contact me about your news release campaign.