Monday, May 12, 2014

Search Boxes on microISVs' Sites

Find a way to sell to your website visitors. So says Seth Godin in his book "The Big Red Fez."

If you have a search box on your website, Godin tells us, and a visitor uses it and there isn't a single thing on your site that matches their search criteria, don't serve them a message that says "we don't have what you're looking for".

Instead, show them a list of the five most popular things on your site that people search for. Coax them to re-enter the search criteria with different wording. Offer them a discount coupon for your most popular item.

You have a potential buyer on your site. Sell them your software!

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