Monday, June 9, 2014

When Customers Buy Your Software

When a customer buys your software, Michael LeBoeuf tells us, complete the sale. Then, find a way to continue to exceed customers' expectations.

LeBoeuf is the author of the book "How to Win Customers and Keep Them for Life." He urges us to deliver more than we promise.

When a customer buys, LeBoeuf explains, reinforce their buying decision. Congratulate them. Compliment them.

Make the software available as soon as possible, and as conveniently as possible.

Ask customers for testimonials, and for referrals.

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