Monday, July 7, 2014
Multiple Device Usage
Do users actually use more than one device when accessing the Internet? According to a survey that GfK conducted for Facebook, the answer is a resounding "yes".
In a study of 4,000 online adults, half in the US and half in the UK, more than 60 percent used two or more devices each day to access the Internet. A quarter of US users (and a fifth of UK users) use three devices.
One of the survey's most fascinating findings for software developers is that more than 40 percent of the people surveyed said that they start tasks on one device and finish them on another. The most common reason for the switch is the desire to move from a device with a small screen to one with a larger screen. Twenty-two percent of the device-switching respondents in the US (and 25 percent in the UK) finished tasks on a tablet, while 58 percent of people in the US (and 60 percent in the UK) finished tasks on a laptop.
Once consumers become comfortable accessing websites and software applications on PCs, smartphones, and tablets, they're going to expect all software to be capable of supporting all of these devices. SaaS is the easiest way for small independent software developers (microISVs) to deliver applications with this feature. It's time for all developers to plan for a move of some or all of their applications from a device-specific environment to SaaS.