Saturday, July 5, 2014

Tablet Sales Growth Slows

Tablet Sales are strong. But IDC predicts that the increase in 2014 tablet sales will be 19.4%, a pale number compared with 2013's 51.6% growth rate.

IDC says that two marketplace forces are causing this reduction in the rate of tablet sales growth:

  • During 2012 and 2013, consumers looking for low-cost tablets had a lot of choices. In 2014, tablet manufacturers are not offering low-end devices at bargain-basement prices. And without the low prices to entice first-time tablet buyers, the growth rate in overall tablet sales will decline in 2014.
  • Consumers who previously bought high-end tablets don't feel the need to upgrade to newer models. The latest models don't offer significantly more functionality than the 2012 and 2013 models. Until there's a strong reason to buy a new high-end tablet, current owners will keep their existing devices.

Tablet sales are strong. But 2014's growth rate in sales is much weaker.

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