Tuesday, July 1, 2014

Useful Facebook and Twitter Metrics

The latest "Sprout Social Index" from Sprout Social (as reported in a recent issue of Processor magazine) has produced some data points that will be useful for software developers who are trying to allocate their limited resources to Facebook and Twitter.

In its comparison between the third quarter of 2012 and the third quarter of 2013, the report finds that active Facebook users grew by 17 percent, while Twitter's active users grew by 44 percent.

Facebook still has many more users than Twitter. But Twitter is growing much faster.

If you had assumed that user numbers and engagement numbers are growing at roughly the same rate, you'd be way off. Engagement numbers are growing nine times faster. Because of this, many businesses are reporting that they're having difficulty keeping up with the increased number of inquiries and conversations that they're seeing.

The average response time from businesses to social media inquiries (and comments that require a response) is 9.5 hours. Government agencies take an average of 14.5 hours to respond.

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