Wednesday, August 13, 2014

Measuring Sales from Social Media

In a study in early 2014, Demand Metric reported that 70 percent of the organizations that use social media analytics tools are unable to quantify their benefits from using social media.

Organizations use social media analytics tools to measure customer engagement, campaign tracking, brand analysis, competitive intelligence, customer care, product launches, and similar metrics.

Based upon this report, it seems that there's an opportunity here for small, independent software vendors (microISVs) to create more effective tools to capture social media data, select the proper information, and deliver useful information about the return on investment (ROI) that organizations are getting from the time and money they're committing to social media.

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